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KEYS SOULCARE SKIN
KEYS SOULCARE FULL
KEYS SOULCARE FREE

The artist shared: “We're so busy all the time that I don't think we create these small rituals for ourselves.

KEYS SOULCARE FULL

“We look forward to leveraging our capabilities and track record of success as we take this next step in our transformation to a multi-brand portfolio.”Īs with her recent book, More Myself: A Journey, and her new album, ALICIA, Keys Soulcare is part of Alicia’s own journey from self-censorship to full expression and brings forward many of the ways she has learned to nurture herself, live boldly and connect more deeply with others. “We are so proud to partner with Alicia, as we share the same core values of inclusivity, empowerment, and a deeper view of beauty,” said Tarang Amin, Chairman and Chief Executive Officer, e.l.f. There will be a holiday product ritual preview in December 2020, followed by a full collection launch planned for early 2021, featuring a line of clean, cruelty-free, dermatologist-developed products, slated to include skincare, bodycare, aircare and more. The Keys Soulcare experience begins today across social media at and expands on Tuesday, Septemwith the launch of, a rich editorial site, and a fresh weekly email newsletter.

KEYS SOULCARE SKIN

The collection aims to share the soul of self care and skin care through content, conversation and community. Ingredients (Renewing Body + Hand Wash):Water ( Aqua), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Alaninate, Glycerin, Butylene Glycol Laurate, Butyrospermum Parkii (Shea Butter), Theobroma Cacao (Cocoa) Seed Butter, Helianthus Annuus (Sunflower) Seed Oil, Tocopherol, Honey, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, PPG-1-PEG-9 Lauryl Glycol Ether, Hydroxyacetophenone, Propanediol, Coceth-7, Peg-150 Distearate, 1,2- Hexanediol, PEG-40 Hydrogenated Castor Oil, PEG-150 Stearate, Caprylhydroxamic Acid, Caramel, PEG-150, Stearic Acid, Tromethamine, Phenoxyethanol, Ethylhexylglycerin, Fragrance ( Parfum).OAKLAND, Calif.-( BUSINESS WIRE)-On the heels of releasing her new critically acclaimed album ‘ALICIA,’ 15-time Grammy-Award winning artist, producer, actress, and New York Times best-selling author, Alicia Keys, today unveiled Keys Soulcare: a groundbreaking new lifestyle brand with e.l.f. Arriving for summer, these offerings will get your body hydrated, rejuvenated and feeling fabulous.” Kory Marchisotto, president of Keys Soulcare said, “The new Keys Soulcare Body Care offerings celebrate the opportunity to praise your body, nurture your mind and light your spirit. In Europe, Keys Soulcare Body Care will be available at and in Douglas stores and in the United Kingdom at Cult Beauty on July 19, 2021. The collection will be available online at Ulta and Keys Soulcare on Jand in Ulta stores on June 27, 2021.

KEYS SOULCARE FREE

It is free of parabens, phthalates, sulfates and formaldehydes to name a few.

The Sacred Body Oil features a trio of natural soothing oils: marula oil derived from the African marula tree baobab oil, derived from the baobab tree and jojoba oil.Īll products from the collection are formulated t o meet the FDA and European Union Cosmetic Regulation Guidelines restrictions for over 1,680 ingredients.

The Rich Nourishing Body Cream is formulated with plant powered butters and oils, rose of Jericho and oats.

The product is formulated with New Zealand manuka honey, shea butter from the nuts of the central African shea tree and cocoa butter.

The Renewing Body + Hand Wash is sage and oat milk scented.

Related: Keys Soulcare Debuts Product Line-Up Keys Soulcare has announced its new body care collection with three new offerings.